Portfolio

Past projects
Over the course of a decade, consulting with name-brand retailers and innovative upstarts alike, Martin has amassed a wealth of experience in deploying custom e-commerce solutions.
Uplift Desk (www.upliftdesk.com)view the case study
Uplift Desk designs, manufacturers and distributes adjustable-height desks to individuals and businesses worldwide. The company has leveraged the BigCommerce platform to present customers with a unique "guided journey" in the form of the "Desk Builder". We provided technical, management and marketing support to the organization.
Kendra Scott (www.kendrascott.com)
Kendra Scott is a regional jeweler that promises its customers customized design services on a massive scale. The challenge was to port the “color bar” concept to a user-friendly e-commerce experience, and then fold it back into a convergent in-store experience with capacitive touch screens. The final product became a significant revenue driver and differentiator for the brand.
Sid Mashburn (www.sidmashburn.com)
Sid Mashburn is a high-end mens’ clothier and tastemaker. The goal was to develop an on ramp for new customers to try out the brand before committing to large purchases. We created a “made-to-measurement” experience wherein users design a custom-tailored shirt, including stylistic features and individual measurements. Preferences are saved for later use online and in-store.
Quantum Postcards (www.quantumpostcards.com)
Quantum offers mass mailing services to realtors and small businesses. The goal of the project was to simplify the order process, including art review and list generation, such that customers could easily complete an order on a handheld device. The design process uncovered and expressed core benefits of the service, integrating beautifully with the business logic.
Balfour (www.balfour.com)
Balfour designs and produces commemorative rings and yearbooks for most of the high schools and colleges in the United States. Our challenge was to develop an online mass order workflow in support of school representatives by way of a “headless” application programing interface. Spanning more that 100,000 “storefronts”, the project stretched the limits of scale.