Search engine optimization

Search engine optimization

It's not the most exciting aspect of launching a digital asset, but let's face it, Google is Oxygen. And while SEO is sometimes enshrouded in a kind of technical mystery, the better the search engines have gotten in weeding out the bad actors, the easier it is to tune your site. Find below a short list of good practices that will get you mostly home.

  1. Create crawlable, accessible URLs whose content Google can easily parse and index.
  2. Perform keyword research to uncover words and phrases that users invoke to find answers to the problem you're trying to solve. Pair a primary keyword with a set of secondary, related terms.
  3. Investigate the Search Engine Results Page to distill what Google believes to be content relevant to your proposed keywords.
  4. Employ the most credible person available to create content that best responds to search intent on the SERPs.
  5. Craft a compelling title and description to appear in the snippet.
  6. Use your primary and secondary search terms in the page text.
  7. Use rich snippet schema to improve visibility on the SERP.
  8. Optimize the page for fast loading and security (HTTPS).
  9. Know who can help to amplify the message, and reach out to those people in a social media campaign.