Founder

Martin Casey, Founder
E-commerce consultant, certified in BigCommerce, Magento and Shopify. I help merchants grow through full-stack development and technical advocacy.

Experience
Praxis (Austin, New York)
  • Chief Strategist 2016 - 2017
    Praxis was acquired and became a WSC business unit. Following my initial focus on integrating the companies, my responsibilities spanned thought leadership, market outreach and client engagement. My primary goal was to ensure that our positions, messaging and operations delivered value in the form of digital transformation.
  • Chief Marketing Officer 2015 - 2016
    In preparation for opening a new office and courting potential buyers, I scouted a CEO and shifted focus to top-line growth through marketing and sales. I honed the company’s competitive positioning, executed a series of marketing campaigns, operated localized meetups and represented Praxis at industry conferences.
  • Partner 2006 - 2015
    I co-founded Praxis, a full-service e-commerce agency providing strategy, design, development, marketing and support services to merchants worldwide. I engaged with clients, nurtured a staff of 20 and developed technical expertise across a range of e-commerce platforms.
Consultant (New York, London, Paris) 1998 – 2005
As a consultant for organizations like The Economist and Billboard, I internalized a full-stack mastery of web design and development skills and a penchant for small business administration.

Education
  • ESSEC (Paris) 2002 – 2004
    Master of Business Administration
  • King's College (London) 1999 – 2000
    Master of Art in English
  • Georgetown University (Washington) 1993 – 1997
    Bachelor of Science in Foreign Service