Founder

Martin Casey, Founder
Martin is a serial entrepreneur with a demonstrated history of shipping product in the e-commerce software industry.

Experience
  • Chief Strategist, Weidenhammer (New York) 2016 - 2017
    Following the Praxis acquisition, my responsibilities as Chief Strategist at Weidenhammer spanned thought leadership, market outreach and client engagement. My primary goal was to ensure that our positions, messaging and operations delivered value in the form of digital transformation.
  • Co-Founder & CMO, Praxis (Austin) 2006 - 2016
    Praxis was a full-service e-commerce agency, providing strategy, design, development, marketing and support services to merchants worldwide. I assisted in crafting the company position, growing and nurturing a staff of 20, maintaining the group’s skillset and driving top-line growth through marketing and sales. We delivered solutions to global brands like Microsoft, Acer and FOX and eventually sold the company to a consulting firm with complementary skills.
  • Consultant (New York, London, Paris) 1998 – 2005
    As a consultant for organizations like The Economist and Billboard, I internalized a full-stack mastery of web design and development skills and a penchant for small business administration.
Education
  • ESSEC (Paris) 2002 – 2004
    Master of Business Administration
  • King's College (London) 1999 – 2000
    Master of Art in English
  • Georgetown University (Washington) 1993 – 1997
    Bachelor of Science in Foreign Service