Shopify developer

Shopify developer for hire.
Full-stack development
Leverage my understanding of Shopify and the constellation of underpinning technologies to move your business forward.
  • Streamlined administration. Simplify repetitive or complex tasks related to shop administration, expedite order fulfillment and reduce the opportunity for human error.
  • Unique customer experience. Create a shopping experience for your customers that reflects your value proposition, elevates your brand and promotes loyalty.
Technical advocacy
Augment your organization's expertise with the goal of optimizing e-commerce strategies and tactics.
  • Business analysis Gather and define project requirements, generate requests for proposals, maximize technology investments.
  • System architecture Map data flows, identify integration points, vet potential vendors, minimize technical risk.
  • Agile coaching Orient your development team for results.
Prototyping, vector-based and bitmap design, HTML, CSS, jQuery

Linux, Apache, MySQL, PHP, F3 (framework)

Load-balancing, Caching, CDNs

Admin API, Liquid, Polaris, OAuth, Billing, Webhooks
Founder, Ellipsis (Austin) 2018 - present
Ellipsis helps merchants grow through full-stack development and technical advocacy. My time is evenly divided between consulting and app development.

Praxis (Austin, New York)
  • Chief Strategist 2016 - 2017
    Praxis was acquired and became a WSC business unit. Following my initial focus on integrating the companies, my responsibilities spanned thought leadership, market outreach and client engagement. My primary goal was to ensure that our positions, messaging and operations delivered value in the form of digital transformation.
  • Chief Marketing Officer 2015 - 2016
    In preparation for opening a new office and courting potential buyers, I scouted a CEO and shifted focus to top-line growth through marketing and sales. I honed the company’s competitive positioning, executed a series of marketing campaigns, operated localized meetups and represented Praxis at industry conferences.
  • Partner 2006 - 2015
    I co-founded Praxis, a full-service e-commerce agency providing strategy, design, development, marketing and support services to merchants worldwide. I engaged with clients, nurtured a staff of 20 and developed technical expertise across a range of e-commerce platforms.
Consultant, Independent (New York, London, Paris) 1998 - 2005
As a freelancer for organizations like The Economist and Billboard, I internalized a full-stack mastery of web design and development skills and a penchant for small business administration.
ESSEC (Paris) 2002 – 2004
Master of Business Administration

King's College (London) 1999 – 2000
Master of Art in English

Georgetown University (Washington) 1993 - 1997
Bachelor of Science in Foreign Service
Uplift Desk designs, manufacturers and distributes adjustable-height desks to individuals and businesses worldwide. Based on a sound understanding of ergonomics and a commitment to helping people lead healthy, productive lives, Uplift has leveraged the BigCommerce platform to present customers with a unique “guided journey” in the form of the “Desk Builder”. We provided technical, management and marketing support to the organization.

Kendra Scott is a regional jeweler that promises its customers customized design services on a massive scale. The challenge was to port the “color bar” concept to a user-friendly e-commerce experience, and then fold it back into a convergent in-store experience with capacitive touch screens. The final product became a significant revenue driver and differentiator for the brand.

Sid Mashburn
Sid Mashburn is a high-end mens’ clothier and tastemaker. The goal was to develop an on ramp for new customers to try out the brand before committing to large purchases. We created a “made-to-measurement” experience wherein users design a custom-tailored shirt, including stylistic features and individual measurements. Preferences are saved for later use online and in-store.

Quantum Postcards
Quantum offers mass mailing services to realtors and small businesses. The goal of the project was to simplify the order process, including art review and list generation, such that customers could easily complete an order on a handheld device. The design process uncovered and expressed core benefits of the service, integrating beautifully with the business logic.
Balfour designs and produces commemorative rings and yearbooks for most of the high schools and colleges in the United States. Our challenge was to develop an online mass order workflow in support of school representatives by way of a “headless” application programing interface. Spanning more that 100,000 “storefronts”, the project stretched the limits of scale.

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