BigCommerce developer

BigCommerce developer for hire
Full-stack development
Leverage my understanding of BigCommerce and the constellation of underpinning technologies to move your business forward.
  • Streamlined administration. Simplify repetitive or complex tasks related to shop administration, expedite order fulfillment and reduce the opportunity for human error.
  • Unique customer experience. Create a shopping experience for your customers that reflects your value proposition, elevates your brand and promotes loyalty.
Technical advocacy
Augment your organization's expertise with the goal of optimizing e-commerce strategies and tactics.
  • Business analysis Gather and define project requirements, generate requests for proposals, maximize technology investments.
  • System architecture Map data flows, identify integration points, vet potential vendors, minimize technical risk.
  • Agile coaching Orient your development team for results.
Prototyping, vector-based and bitmap design, HTML, CSS, jQuery

Linux, Apache, MySQL, PHP, F3 (framework)

Load-balancing, Caching, CDNs

Express setup, theme development, app development, systems integration
Founder, Ellipsis (Austin) 2018 - present
Ellipsis creates e-commerce systems designed to drive the imagination of a global community of artists and entrepreneurs. We believe that the spark of invention can be a powerful force in moving the world forward. Our goal is to help creators keep that spark alive by making it a little bit easier to bring great ideas to market.

Chief Strategist, Weidenhammer (New York) 2016 - 2017
Following the Praxis acquisition, my responsibilities as Chief Strategist at Weidenhammer spanned thought leadership, market outreach and client engagement. My primary goal was to ensure that our positions, messaging and operations delivered value in the form of digital transformation.

Co-Founder, Praxis (Austin) 2006 - 2016
Praxis was a full-service e-commerce agency, providing strategy, design, development, marketing and support services to merchants worldwide. I assisted in crafting the company position, growing and nurturing a staff of 20, maintaining the group’s skillset and driving top-line growth through marketing and sales. We delivered solutions to global brands like Microsoft and National Geographic, and eventually sold the company to a consulting firm with complementary skills.

Consultant, Independent (New York, London, Paris) 1998 - 2005
As a freelancer for organizations like The Economist and Billboard, I internalized a full-stack mastery of web design and development skills and a penchant for small business administration.
ESSEC (Paris) 2002 – 2004
Master of Business Administration

King's College (London) 1999 – 2000
Master of Art in English

Georgetown University (Washington) 1993 - 1997
Bachelor of Science in Foreign Service
Kendra Scott is a regional jeweler that promises its customers customized design services on a massive scale. The challenge was to port the “color bar” concept to a user-friendly e-commerce experience, and then fold it back into a convergent in-store experience with capacitive touch screens. The final product became a significant revenue driver and differentiator for the brand.

Sid Mashburn
Sid Mashburn is a high-end mens’ clothier and tastemaker. The goal was to develop an on ramp for new customers to try out the brand before committing to large purchases. We created a “made-to-measurement” experience wherein users design a custom-tailored shirt, including stylistic features and individual measurements. Preferences are saved for later use online and in-store.

Quantum Postcards
Quantum offers mass mailing services to realtors and small businesses. The goal of the project was to simplify the order process, including art review and list generation, such that customers could easily complete an order on a handheld device. The design process uncovered and expressed core benefits of the service, integrating beautifully with the business logic.
Balfour designs and produces commemorative rings and yearbooks for most of the high schools and colleges in the United States. Our challenge was to develop an online mass order workflow in support of school representatives by way of a “headless” application programing interface. Spanning more that 100,000 “storefronts”, the project stretched the limits of scale.

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